Analytics: The New Path to Value
Nearly every company knows enough about the well-documented "data deluge" to know that it presents both threats and opportunities. It turns out that the smartest companies (top performers in their industries) are already capitalizing on increased information richness and analytics to gain competitive advantageرand that it's these analytics-"sophisticate" organizations that, having begun to recognize the opportunities for differentiation, are the most ambitious about ramping up their analytics implementation and their ability to act on information-driven insights.